2025 Trends: What are the most popular lingerie items this season?

In 2025, lingerie is moving firmly away from purely decorative sets toward pieces that support real bodies and everyday routines. Across Ireland, shoppers are prioritising soft fabrics, flexible fits, and subtle shaping that works under casual clothes as well as office or evening outfits. At the same time, demand for sustainable and technically advanced materials is reshaping what hangs on the rails in both high-street chains and independent boutiques.

Materials and textures for 2025

The most in-demand lingerie this season uses soft, breathable fabrics that sit comfortably against the skin. Cotton and cotton‑rich blends remain popular for everyday bras and briefs because they help manage moisture and reduce irritation. Microfibre is also widely used, offering a smooth, almost weightless feel that works well under fitted tops and dresses without visible lines.

Lace continues to feature strongly, but with a shift toward stretch lace that moves with the body rather than digging in. Many Irish shoppers are seeking lined lace cups or lace overlays on smooth cups, combining visual interest with reliable support. Ribbed and seamless textures are common in bralettes and lounge styles, while mesh panels are used more for ventilation and subtle style details than for overtly revealing looks.

New cuts for comfort and support

Cuts in 2025 focus on balancing comfort with natural-looking shaping. Wireless bras, including structured bralettes, are gaining ground among people who want light support without hard underwires. These designs often use wider bands, double-layered fabric, and side panels to keep everything in place while still feeling relaxed enough for working from home or running errands.

For those who prefer more defined shaping, lightly padded T‑shirt bras and balconette styles remain widely available, but with softer edges, thinner padding, and smoother wings. High‑waisted briefs and mid‑rise bikini cuts are especially visible this season, offering gentle smoothing around the stomach and hips without aggressive compression. Bodysuits and all‑in‑one shaper styles are also popular, particularly those that prioritise breathability and flexible panels over rigid, corset‑like control.

Textile innovations and their impact

Behind the scenes, textile innovation is quietly transforming lingerie. Many brands now use recycled polyamide or polyester fibres in lace, mesh, and microfibre fabrics, reducing reliance on virgin plastics. Some labels highlight the percentage of recycled content on tags, making it easier for shoppers to understand the environmental impact of their choices. Plant‑based modal and bamboo‑derived viscose are also appearing more often in soft bras, shorts, and camisoles, appreciated for their smooth handle and breathability.

Technical finishes are another key trend. Moisture‑wicking treatments, laser‑cut edges, and bonded seams help create lingerie that feels almost invisible under clothing. In sports bras and hybrid everyday‑sport styles, compression and encapsulation technologies are being refined to provide better bounce control without heavy padding. Period underwear, which uses absorbent and waterproof layers, is expanding into more fashionable cuts and colours, giving people an alternative to disposable products while still looking like regular underwear.

Current lingerie prices in 2025

Lingerie prices in 2025 vary widely depending on fabric quality, construction, and brand positioning. In Ireland, high‑street retailers and supermarkets continue to offer accessible price points, while specialist lingerie boutiques and international labels sit at the mid to higher end. Everyday cotton or microfibre bras generally cost less than heavily detailed lace or technical sports designs, and multi‑packs of briefs remain an economical option for building up basics.

For a clearer picture, it helps to look at typical price ranges from well‑known providers. The examples below draw on indicative pricing from high‑street shops and online retailers serving Irish customers, showing how everyday bras, briefs, bodysuits, and period underwear are usually positioned. These figures are only estimates, but they give a sense of what shoppers can expect to pay for common items.

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.

Beyond these examples, premium European lingerie labels stocked in Irish department stores or online boutiques can charge significantly more, particularly for pieces made with intricate embroidery, higher‑end lace, or more complex construction. At the other end of the spectrum, supermarket ranges and discount fashion chains often release seasonal collections with simpler fabrics and finishes at lower price points, which appeal to shoppers who prioritise value and quick wardrobe refreshes.

As 2025 progresses, the overall trend in lingerie is toward pieces that earn their place in the drawer by being versatile and long‑lasting. Many shoppers now look for bras that can switch between outfits, offer adjustable or multiway straps, and withstand frequent washing without losing shape. Matching sets still have their place, but mix‑and‑match buying is increasingly common, allowing people to combine comfortable basics with more decorative items depending on the day.

Taken together, these developments show that lingerie this season is less about following a single fashion direction and more about responding to practical needs. Soft yet durable fabrics, thoughtful cuts, and smarter textiles are driving buying decisions, while pricing reflects a broad spectrum from everyday essentials to investment pieces. For people in Ireland and elsewhere, the most popular items in 2025 are the ones that quietly support daily life while aligning with personal taste, comfort preferences, and budget.