2024 SUVs That Surprised Everyone — Here's Why

Which 2024 SUVs exceeded expectations? From affordable standouts to tech-packed surprises, some models impressed both critics and everyday drivers. Explore the unexpected features, performance upgrades, and brand moves that made a real impact this year.

2024 SUVs That Surprised Everyone — Here's Why Image by Mateusz Suski from Unsplash

Which 2024 SUV models are the most surprising?

The automotive landscape is full of surprises this year, with several SUVs breaking the mold and exceeding expectations. Here’s a list of the most surprising 2024 SUV models that have turned heads:

  1. Kia Telluride: This midsize SUV continues to impress with its upscale feel at a mainstream price point.

  2. Mazda CX-90: Mazda’s new flagship SUV brings unexpected luxury and performance to the brand’s lineup.

  3. Hyundai Ioniq 5: While not new for 2024, its futuristic design and electric performance keep surprising drivers.

  4. Ford Bronco Sport: Its off-road capabilities in a compact package have proven more impressive than anticipated.

  5. Genesis GV60: This electric SUV from Hyundai’s luxury brand offers surprising tech and performance.

These models have challenged preconceptions and set new standards in their respective categories.

What are the underrated SUVs that 2024 buyers love?

While some SUVs grab headlines, others quietly win over buyers with their understated excellence. Here’s a list of underrated SUVs that 2024 buyers have come to appreciate:

  1. Volkswagen Tiguan: Often overlooked, it offers European styling and driving dynamics at a competitive price.

  2. Subaru Forester: Its practicality and all-weather capability continue to impress loyal fans.

  3. Nissan Rogue: Significantly improved in recent years, it offers great value and features.

  4. Mazda CX-5: Known for its upscale interior and engaging driving experience, it often flies under the radar.

  5. Honda Passport: A capable midsize SUV that doesn’t get as much attention as its popular sibling, the Pilot.

These models may not always be in the spotlight, but they’ve earned a devoted following among discerning buyers.

How do the 2024 Honda CR-V and Toyota RAV4 compare?

The Honda CR-V and Toyota RAV4 continue to be titans in the compact SUV segment, and their 2024 models maintain this rivalry. Both offer reliable performance, good fuel economy, and a range of safety features. The CR-V stands out with its spacious interior and smooth ride, while the RAV4 impresses with its diverse powertrain options, including a popular hybrid variant.

In terms of technology, both SUVs offer modern infotainment systems and driver assistance features. The CR-V’s interface is generally considered more user-friendly, while the RAV4’s system has improved significantly in recent years. Ultimately, the choice between these two often comes down to personal preference in design and brand loyalty.

What are the best value SUVs with new tech features?

Several 2024 SUVs offer an impressive array of technology features without breaking the bank. These models provide excellent value by incorporating advanced tech typically found in more expensive vehicles:

  1. Hyundai Tucson: Offers a digital instrument cluster and advanced driver assistance systems.

  2. Kia Seltos: Packs a large touchscreen and available Bose premium audio system.

  3. Chevrolet Equinox: Includes wireless Apple CarPlay and Android Auto as standard.

  4. Mazda CX-30: Features a premium interior with available head-up display.

  5. Ford Escape: Offers SYNC 4 infotainment system and optional hands-free driving technology.

These SUVs demonstrate that cutting-edge technology doesn’t have to come at a premium price point.

The 2024 SUV market is seeing several exciting trends that are shaping buyer preferences and manufacturer offerings. One notable trend is the increased focus on electrification, with more hybrid and fully electric options available across various size categories. Another is the integration of advanced driver assistance systems, bringing semi-autonomous driving capabilities to a wider range of vehicles.

Sustainability is also playing a larger role, with manufacturers using more recycled materials in interiors and focusing on improving fuel efficiency even in non-hybrid models. Additionally, there’s a growing emphasis on versatile interiors with flexible seating arrangements and clever storage solutions to cater to diverse lifestyle needs.

How are manufacturers innovating to stand out in the SUV market?

Manufacturers are employing various strategies to differentiate their SUVs in an increasingly crowded market. Some are focusing on performance, introducing high-powered variants of popular models. Others are doubling down on luxury, bringing premium features and materials to more accessible price points.


Innovation is also happening in the realm of connectivity, with some brands offering over-the-air updates to keep vehicles current with the latest software features. Customization options are expanding, allowing buyers to tailor their SUVs to their specific needs and preferences. Lastly, some manufacturers are exploring new niches, such as “adventure-ready” trims that cater to outdoor enthusiasts without sacrificing daily drivability.

As the SUV segment continues to evolve, these innovations are helping brands carve out unique identities and appeal to specific consumer groups. The result is a diverse and dynamic market that offers something for nearly every type of buyer, from tech enthusiasts to off-road adventurers and everyone in between.